Privacy Policy

How we collect, use, share and protect your personal information

Last updated: 2026-10-13 Encrypted password storage We never sell user data

Introduction

Msg2me (hereinafter "the Platform") values user privacy. This Privacy Policy explains how we collect, use, store, share and protect your personal information, as well as the rights you have.

Please read this Privacy Policy carefully. By using the Platform’s services, you agree to the information practices described in this Policy. If you do not agree with any part of it, please stop using the Platform’s services.

This Policy, together with the Terms of Service, forms the entire agreement between you and the Platform.

1. Information We Collect

To keep our services running, we may collect the following types of information:

Registration information: username, email, password (stored encrypted), avatar, nickname, etc.
Profile information: birthday, gender, location, bio and other information you voluntarily provide.
Activity data: data generated when using the services, such as posts, comments, likes, favorites, follows and search history.
Device information: browser type, operating system, IP address, access time and other information used for security and statistics.
Transaction information: order number, payment amount, payment time and other information related to digital product transactions (excluding payment credentials).

We do not collect sensitive personal information concerning race, ethnicity, religious belief, biometrics, health or financial accounts, unless expressly required by law or voluntarily provided by you.

2. How We Use Information

The information collected is used to:

provide core services such as account registration, login, content publishing and community interaction;
process digital product transactions, verify orders, and provide downloads and after-sales service;
protect account and system security, and detect abnormal logins, violations and cyberattacks;
improve the product experience and analyze usage patterns to optimize features and the interface;
send you service notices, security alerts and important announcements;
comply with legal requirements and cooperate with regulatory or judicial proceedings.

We will not use your personal information for purposes not stated in this Policy. If the purpose of use changes, we will seek your consent again.

3. How We Protect Information

We take both technical and organizational measures to protect your personal information:

passwords are stored using one-way hashing algorithms such as bcrypt and cannot be viewed in plain text by staff;
risk control and anomaly detection are applied to sensitive operations (such as login and payment);
database access follows the least-privilege principle, with audit logs for key operations;
encrypted transmission such as HTTPS is used to protect data in transit;
security assessments and vulnerability fixes are carried out regularly.

Even so, no internet transmission or electronic storage is ever completely secure. If a personal information breach occurs, we will notify you in time as required by law and take remedial measures.

We do not sell your personal information to third parties. We may share or disclose relevant information in the following circumstances:

with your explicit consent;
with third parties engaged to process services (such as email delivery and log analysis), provided they undertake equivalent confidentiality obligations;
with merchants as necessary to complete a digital product transaction;
to comply with laws and regulations, administrative orders, judicial decisions, or to cooperate with investigations by regulatory or judicial authorities;
to protect the lawful rights, property or physical safety of the Platform, other users or the public.

We use Cookies to maintain your login session, remember preferences, compile access statistics and improve the user experience. You can manage or delete Cookies through your browser settings, though this may affect certain features (such as automatic login and personalized recommendations).

Common Cookies include: session Cookies (login identifier), preference Cookies (view mode, language) and statistics Cookies (visits, time on page). We do not use Cookies to track your activity across other websites.

6. Your Rights

In accordance with applicable laws and regulations, you have the following rights:

Right of access: you can view your registration information and activity records under "Account settings";
Right to correction: you can change your profile at any time under "Account settings";
Right to deletion: you can request account deletion, after which your account information is anonymized;
Right to withdraw consent: you can withdraw prior consent at any time by stopping use of the relevant features;
Right to complain: you can file a complaint with the competent personal information protection authority.

To exercise these rights, submit a request through the Contact us page; we will reply within 15 business days.

7. Protection of Minors

The Platform does not knowingly collect personal information from minors under the age of 14. If you are a minor, please use this service under a guardian’s guidance and obtain the guardian’s consent before registering or posting content.

If we learn that we have collected a minor’s personal information without a guardian’s consent, we will delete that information as soon as possible. Guardians may at any time request deletion of a minor’s information through the Contact us page.

8. Policy Updates

This Privacy Policy may be updated as our business evolves or laws and regulations change. The revised policy takes effect upon publication and will be announced in a prominent place on the Platform. If you do not agree with the updated policy, please stop using the service.

For material changes (such as new categories of collected information or new use scenarios), we will seek your consent again through prominent means such as in-site messages, email or pop-ups.

9. Contact Us

If you have any questions, suggestions or complaints about this Privacy Policy, you can reach us through:

the feedback form on the Contact us page;
a request submitted through the in-site ticket system;
an email sent from your registered email address to the Platform’s official mailbox.

We will reply to your request promptly and protect your lawful rights in accordance with the law.

10. Information Storage and Transfer

Your personal information is stored on servers located within the territory of the People’s Republic of China (compliant cloud providers such as Alibaba Cloud and Tencent Cloud). Without your separate consent, we will not transfer your personal information outside the country.

If business needs genuinely require a cross-border transfer of personal information, we will strictly comply with the cross-border provisions of the Personal Information Protection Law, complete the required security assessment and standard-contract filing or obtain your separate consent, and inform you of the overseas recipient’s name, contact details, purposes and methods of processing, the types of information, and how to exercise your rights.

Retention periods: account information is kept until you delete your account and anonymized afterward; order data is kept for 5 years (as required by the E-Commerce Law); security logs are kept for 6 months (as required by the Cybersecurity Law).

11. Third-Party SDKs and Services

To provide payment, maps, statistics, push and other features, the Platform may integrate the following third-party SDKs or services. We keep this list updated; the exact permissions and data scope are governed by each provider’s privacy policy:

Payment services: Alipay, WeChat Pay — used to complete order payments; receive the order number and payment amount, not payment credentials.
Map services: AMap, Leaflet — used for geographic visualization on the News Center dashboard; may collect coarse location information.
Analytics services: self-hosted analytics + Google Analytics (optional) — used for anonymous statistics such as visits and time on page.
Email services: self-hosted SMTP / third-party email APIs — used to send account activation, security notice and order emails.
Login services: third-party logins such as WeChat and QQ may be integrated (if enabled); nickname and avatar are obtained only after authorization.
CDN services: Alibaba Cloud CDN, jsDelivr — used to accelerate static resources; no personal information involved.

We require all third-party service providers to undertake equivalent confidentiality obligations for personal information, and to delete or anonymize the relevant information promptly once their purpose is fulfilled.

12. Data Portability and Deletion

Under the Personal Information Protection Law, you have the right to data portability and the right to deletion:

Data portability: you can request a structured, commonly used, machine-readable copy (such as JSON or CSV) of your profile, posted content and activity data on the Platform.
Data deletion: you can request deletion of specific personal information or deletion of your account. After deletion the account is anonymized; public content you have posted remains, but the author is shown as "Deleted user".

Submit data export or deletion requests through the Contact us page or the ticket system; we will verify and handle them within 15 business days. The following information may not be deletable immediately and is retained as required by law:

transaction records (retained for 5 years under the E-Commerce Law);
logs and security audit records (retained for 6 months under the Cybersecurity Law);
information required to be retained by judicial or administrative proceedings.

13. Regulators and Complaints

If you believe the Platform’s handling of your personal information has harmed your lawful rights, you can first contact us through Contact us to seek a resolution. If that fails, you can complain to or report the matter with the following authorities:

Cyberspace Administration of China (CAC): the 12377 center for reporting illegal and harmful online information
Personal information protection channels: submitted through the local cyberspace administration or public security authority
Consumer complaints: the 12315 consumer complaint hotline

We promise to carefully verify and promptly respond to every complaint, and to immediately correct confirmed problems. If you are dissatisfied with our handling, you retain the right to bring legal proceedings in accordance with the law.

This Privacy Policy was last updated on 2026-10-13. The Platform reserves the final right of interpretation of this Policy.